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Overhauling an overly legalistic society

I just watched this TED presentation by Philip K. Howard which touches on the issue of the growing complexity of our legal system which I have been mulling over for some time now.

Thankfully we don't have the same ever-present threat of litigation that Americans seem to live with each day and in virtually every sphere of their society but we probably aren't that far away from that sort of society. The Consumer Protection Act alone will take us quite a bit further along that road than we are now so its worthwhile to take 20 minutes to watch this video and consider the implications of new laws that have been and are being passed.

A new Companies Act: Shares 101 - Sharing is caring

This is part 5 of a series of posts about the new Companies Act. You can read the first three parts and other posts about South African corporate law right here.

It has come to our attention that a number of our clients do not understand what a share is and what the rights and obligations of a person being the registered and/or beneficial shareholder may be.In addition to this, the means by which a company can obtain capital appears to be equally confusing.Accordingly, in lieu of launching into a discussion on the changes in the New Act relating to shares and shareholders we thought it prudent to dispel some of the myths surrounding the capitalisation of a company.

As such company’s can raise money (read, capital) by one of two methods, the issue of shares (“equity shares”) or by debt.Either incurring the debt funding or by issuing debt shares (debentures and bonds) or, as is becoming more prevalent hybrid instruments which combine elements of both equity and debt financing.

The share capital of any company is comprised of two elements: an authorised share capital and an issued share capital.

The authorised share capital is the initial capital investment made in the company by its founders.This amount can then be adjusted (either increasing or decreasing the authorised share capital by a special resolution) according to the needs of the company in question.

The authorised share capital is then divided up into units (or shares) which are capable of being disposed of either to selected individuals or to the public at large (in the case of a public company), when these units are taken up by subscribers, who become shareholders (under the 1973 Act upon payment of the subscription price in full), it is transformed from being authorised share capital into issued share capital.

In Borland’s Trustee v Steel Brothers and Company Ltd (1901) 1 Ch 279 the court described a share is “an interest of a shareholder in the company measured by a sum of money, for the purpose of liability in the first place, and of interest in the second, but also consisting of a series of mutual covenants entered into by all the shareholders inter se.”This is not the most helpful definition.In effect, because shares can be bought, sold and owned, they are really a type of property.A form of property that cannot be seen or felt, but can be moved or traded from one person to another.That is to say, incorporeal movable property carrying the obligation of compliance with the founding documents of the company and granting, amongst others the fundamental rights to:

  • vote at any meeting of the shareholders of that particular class of share;
  • information (both financial information and access to the share register);
  • share in the profits of the company;
  • share in the residual assets of a company on its dissolution.

Many people believe that the fact that they have a share certificate means that they are shareholders in a company with all the rights and obligations attaching thereto.This is not entirely correct.The simple fact is that anyone with a computer and a printer can create share certificates.It is the share register that is important.A share register sets out the classes of shares, who all shareholders are, the amounts paid for the shareholding, and the changes in shareholding over time. Every company is obliged to keep and maintain a share register at its registered offices.A share certificate therefore is merely evidence that a person may be a shareholder, but it is the share register that will ultimately provide conclusive proof.This is why when there is a dispute as to whom may be shareholders in a company: the primary order sought is for rectification of the share register and not the issue of a share certificate.

A company under the 1973 Act was able to choose whether the share capital of the company would consist of par value shares or no par value shares (but not a combination of both) irrespective of the class of share being issued.

A par value share contains an indication of that share’s value.This notional value often has no correlation to the market value of the share in question.Frequently one finds in the constitutive documents of a company that the share capital consists of:

“Authorised Share Capital: R1000 divided into 1000 shares of R1,00 each; and

Issued Share Capital: R100 divided into 100 shares of R1,00 each”

The value of R1,00 attaching to the share represents its par value.This does not mean that the shares are necessarily sold for R1, as frequently a premium is applied to the par value of the shares in order to bring them in line with what the market value may be.

Additionally, there is also no reason to issue all of the shares in the authorised share capital on incorporation or in any subsequent share issue, as long as the shares actually issued reflect the correct shareholding percentages.It is in fact prudent not to issue all of the authorised share capital as this will allow for further subscriptions and conversions into preference shares or debentures as needs be, without first having to increase the authorised share capital, which requires the passing and lodging of a special resolution with the Registrar of Companies.

This is an important area of change under the New Act, which specifically prohibits the issue of further par value shares and in fact abolishes par value shares altogether going forward, thereby bringing our law in line with that which is practiced by some of the first world English speaking countries.

For those of you with par value shares in issue, there is no need to panic.The transitional provisions of the New Act specifically allow for the continued existence of all par value shares until such time as the Minister has promulgated regulations for the conversion of such shares into no par value shares.The transitional provisions likewise provide for the rights of the par value shareholders to be preserved and if this proves to be impossible then those shareholders prejudiced by the conversion become entitled to compensation from the company.

No par value shares, by necessary implication, are shares in respect of which no par value, or no notional value, is attached to the individual shares, allowing a degree of greater flexibility to the company as it is not tied to the par value of the shares.This in theory allows for different share issues to be priced at different values, including a lower value that the initial issue of shares.

This brings us to the different classes of share:

  • In the absence of any indication to the contrary all shares are considered to be ordinary shares.This means that the shares grant the same fundamental rights listed above to all of the shareholders;
  • A preference share as the name indicates confers some form of preference on the holder.The most common preference granted relates to dividends.A preference share holder is commonly entitled to a percentage of any dividend in priority to the ordinary shareholders, with a similar preference applying to the division of the company’s assets on winding up.There are various types of preference shares, however the most commonly found preference shares are:
    • cumulative/non-cumulative preference shares: a dividend may only be declared if a company has sufficient profits and on occasion a company is not in any position to grant a dividend at all.If a preference share is cumulative it means that in the event that no dividend is declared is declared in a particular year, the entitlement to that dividend, is carried forward to the following year.Where a dividend is non-cumulative, it means that one is only entitled to a dividend in that particular year, and if it is not declared and paid, the entitlement lapses.
    • participating preference shares/non participating preference shares: unless otherwise expressly stated, preference shares are considered to be non- participating.If a preference shareholder is entitled to participate, this means that they are entitled to share in the surplus profits after the payment of their preferential dividends irrespective of the profitability of the company.These surplus profits may, depending on how the preference share terms are drafted, beshared with the ordinary shareholders on a pro rata basis.
    • convertible preference shares: as the name implies these preference shares may, on the fulfillment of certain conditions (which will be specified in the terms attaching to relevant preference share) then the holders thereof, will be entitled to change the preference share into another class of share issued by the company.The conversion is most commonly from a preference share to an ordinary share.
  • It should also be borne in mind that there may be a combination of the forms of preference share above, which means that you may for example have a cumulative convertible preference share.All this means is that the dividends accumulate in the event of non-payment of a dividend in any period and that on the occurrence of a specified event (or after a specified period of time) the preference share may be converted into another class of share.
  • The term treasury share refers to fully paid up shares, which a company has re-purchased from its shareholders, which the company may then resell, as opposed to cancel.The right to repurchase shares is not an automatic one, and the Articles of Associate or the Memorandum of Incorporation must specifically authorize the repurchase and warehousing of such shares.The period of time that the repurchased shares are warehoused before being sole is termed as being “held in the company’s treasury”.
  • Capitalisation shares are those shares created, when a company converts its distributable reserves into shares instead of declaring a dividend and paying such dividend to the shareholders.So instead of paying a cash dividend, the dividend is paid by means of shares in proportion to the shareholding held by each shareholder.
  • Deferred shares are fairly uncommon.These are shares issued to the founders and promoters of a company for their assistance in the formation and incorporation of a company.The reason why they are referred to as “deferred” is because payment of any dividend to such shareholders, is deferred until the ordinary shareholders have received their dividend.Effectively this means that the deferred shareholders are last in the dividend queue.

Most companies are reliant on debt funding in one form or another.Debentures are found in many forms, so it is no easy task to define exactly what constitutes a debenture.In effect it is a documentary acknowledgement of debt by a company in favour of a specific person. Cause for frequent confusion is that while every debenture is an acknowledgement of debt, not every acknowledgement of debt is a debenture. The element that identifies a document as a debenture, will be the manner in which it was issued – which is very similar to the manner in which a share is issued.

The New Act does not fundamentally change the nature of a share- other than to abolish no par value shares.This concept together withthe rights and obligations of shareholders will be considered in the next installment of this series of posts.


Image credit: JSE Building by Pavel Tcholakov licensed under a Creative Commons Attribution 2.0 license

MWeb ADSL launch illustrates why Legal should talk to Business

MWeb launched its new uncapped ADSL products on Thursday to both fanfare and criticism. While many commentators on Twitter cheered MWeb on for its low prices that have made uncapped ADSL possible for families which were previously saddled with low bandwidth caps and otherwise prohibitively high ADSL costs, a number of commentators started to read MWeb’s ADSL Service Terms (“the terms”) and pointed out a number of inconsistencies between the message that MWeb’s marketing team were sending out into the marketplace and what the terms themselves said. As the terms read, they watered down MWeb’s claims of an uncapped and, depending on whether you chose a home or business option, uncapped ADSL solution. The terms were described as “Draconian” and generally regarded as painting a very different picture to the marketing-speak.

While MWeb quickly became aware that the terms don’t correspond with and support the business and marketing teams’ intention for the uncapped products and quickly took steps to correct the misconceptions that arose from a cursory analysis of the terms, this launch has become a case study of both how to engage with fans and critics on the social Web as well as the necessity for terms and conditions to correspond with and support both the business and marketing imperatives for the product in question. What impressed me as a social media lawyer is how MWeb’s management quickly came out and clarified its intentions for its products, addressed the concerns raised and instructed its legal team to amend the terms to bring them into line with the products’ intended specifications. I was consulted very briefly and superficially on how best to amend the terms so I won’t discuss the terms further but MWeb’s approach to the apparent inconsistencies is admirable.

MWEB t&c tweet.png

What I would like to highlight is the general importance of aligning terms and conditions with business objectives. It is trite that most people don’t actually read terms and conditions despite these documents being so important. I’ve written a number of articles that highlight why terms and conditions matter in very real terms on this site (feel free to take a gander through the archives for examples like FNB’s How Can We Help You terms, Twitter’s terms of use and why website terms and conditions matter). The simple fact is that when the proverbial poo hits the fan, the reference point is the applicable terms and conditions. These frequently understated documents are legal contracts that generally bind users to a legal framework they are far too often unaware of because they don’t take the time to read them.

The risk with the MWeb terms being inconsistent with the products’ specifications which its business and marketing teams communicated through the media and on services like Twitter is that if push comes to shove and a dispute arises while these terms remain in force, the terms themselves will be used to resolve the dispute, not the series of interviews and tweets published online. At worst, these contradictory messages may create a contractual quagmire for MWeb and harm MWeb’s reputation and undermine its efforts to sell what appears to be a great product range that will radically change how a substantial number of South Africans access the Internet. In other words, poorly drafted terms and conditions can damage or even scuttle even the best of intentions. Another thing to bear in mind is that even if your terms and conditions accurately reflect your intentions for your products or services, they must be drafted in plain language or they will fall foul of the new Consumer Protection Act. Complex legalese can be your enemy too.

The question you should perhaps ask yourself, as a service provider, is whether your terms and conditions support or undermine your business? Is your legal team on the same page as your business team or is all that legalese just getting in the way?


Image credit: Vanishing by timtom.ch licensed under a Creative Commons Attribution Non Commercial ShareAlike 2.0 license

A new Companies Act - Standards of Conduct (the Scary Stuff)

This is part 4 of a series of posts about the new Companies Act. You can read the first three parts and other posts about South African corporate law right here.

One of the most fundamental changes introduced by the New Act relates to the standard of conduct expected from directors, prescribed officers and any member of a board committee (including the audit committee) even if certain committee members are not board members, and the liability that they may attract if they fail to adhere to these standards. The word “hectic” has frequently been associated with sections 75 to 77 (inclusive) by clients and fellow practitioners.

The need for the new, more stringent liability provisions are necessitated by the fact that in the past directors (in particular) have frequently treated companies as their personal fiefdoms while paying little heed to the potential consequences. After all, that is what the corporate veil was created for- to protect inter alia the directors from prying eyes.

The corporate veil was briefly referred to in part 1 of this series. The fiction of juristic personality means that the juristic person is viewed separately from the persons who comprise it. Even though a company cannot act or enter into agreements or sue and be sued, without the aid of individuals, the people who perform these actions are effectively acting as agents of the juristic person, and all rights and liabilities adhere to the juristic person and not the individual concerned. The courts, as a result of cases like Salamon v Salamon & Co Ltd 1897 AC 22 and Dadoo Ltd v Krugersdorp Municipal Council 1920 AD 530 have historically been loathe to look behind the corporate veil, unless some form of abuse of the juristic personality has been perpetrated. Unfortunately, the law in this area developed along very haphazard lines. However, ultimately in the matter of Cape Pacific Ltd v Lubner Controlling Investments (Pty) Ltd [1995] ZASCA 53 (also 1995 4 SA 790 (A)) the Appellate Division laid down that each inquiry as to whether or not the corporate veil should be lifted necessitates an enquiry into the facts, with emphasis being placed on the substance rather than the form of any corporate action taken. The court was additionally of the view that there is no general discretion to pierce the corporate veil, however where fraud, dishonesty or any other form of improper conduct is alleged, or by virtue of any policy consideration there are good grounds for piercing the corporate veil. This includes:

  • giving effect to the legislature: we are all permitted to arrange our affairs in the most effective way – however we cannot create a structure purely for avoiding a particular provision of the legislature – for example no matter how one attempts to paint it, tax evasion will be just that regardless of the clothes in which it is dressed. Tax avoidance on the other hand is a legitimate, for example, if a tax neutral amalgamation transaction is available to you, why would you select a structure that triggers capital gains tax?
  • to prevent fraud;
  • to prevent breaches of fiduciary duty;
  • to prevent improper evasion of any obligation, for example in the matter of Cattle Breeders Farm (Pvt) Ltd v Veldman 1974 1 SA 169 (RA), a matrimonial spat was brought before the court under the guise of a commercial ejectment. The immovable property in question happened to be the matrimonial home which the applicant had left after he had committed adultery, and the “squatter” was the applicant’s estranged wife. In the circumstances the applicant was the sole shareholder and director of the company from whom the immovable property was leased. The court held that the company was nothing other than the applicant’s alter ego and refused to allow him to use the corporate structure to avoid his obligations in terms of family law; and
  • when the court sees piercing the corporate veil as being in the public interest. For example in times of war, payments to enemy states are frequently forgiven as it would be seen as sleeping with the enemy. This was the case in Daimler Co Ltd v Continental Tyre and Rubber Co (Great Britain) Ltd 1916 2 AC 307.

This is where the New Act steps in, as it is also legislatively possible to pierce the corporate veil, and to a greater and lesser extent, this is precisely what the New Act is aiming at: making it easier to prevent and prosecute abuses of the corporate structure.

The three sections that we are predominantly concerned with are section 75 (director’s personal financial interests), section 76 (standards of conduct) and section 77 (liability of directors and prescribed officers). It must be borne in mind however, that:

  • these sections apply equally to directors, prescribed officers and board committee members (including the audit committee) and whether or not the committee members are themselves directors (for ease of reference, these will be collectively referred to as “directors”); and
  • breaches of many of the clauses in the New Act will constitute breaches of these sections.

So what do these sections actually say in plain English?

Section 75 is concerned with personal financial interests. This section links quite closely with the common law concept of fiduciary duties. One of the fiduciary duties of a director is to prevent his personal interests from clashing with those of the company. The company’s interests must in all circumstances come first, and where there is a direct or indirect collision between the company and the director’s interests, the director is obliged to disclose this fact to the company (i.e. the remaining directors and the shareholders). This is what is commonly known as a conflict of interests.

Section 75 of the New Act goes further, the director who has a personal financial interest (read = conflict of interests) must disclose same in writing (at any time) setting out the details and importantly the extent of the conflict. Where a director realises he has a conflict of interests (or knows that a related party has a conflict of interests) in any matter to be raised at a board meeting then in terms of section 75(3) he/she is obliged to:

  • disclose the interest and its general nature before the matter is considered by the meeting;
  • disclose any material information relating to the matter and may disclose any relevant insights or observations;
  • leave the meeting immediately after making his disclosure and not take part in any consideration of the matter by the rest of the board;
  • not sign any document in relation to the matter unless specifically authorised to do so by the remainder of the board.

The director in question will still be considered as being present for purposes of a quorum, but will not be considered as being present for purposes of any decision or vote that must be taken in relation to the matter.

Where a conflict arises (either for the director or a related person) after an agreement has been entered into by the company, the director in question must likewise disclose such conflict of interests to the company detailing the nature and material circumstances of how that conflict arose.

Even if a director has a conflict of interest at the time any decision is taken or agreement is entered into, this conflict of interest will not invalidate the decision if it was approved as set out above, or if the shareholders have ratified it and the court may declare the decision or agreement valid on application of any interested party despite the failure of the conflicted director to comply with the provisions of section 75. Of course, in the latter instance good grounds shall have to be shown, and if the interested party and the conflicted director were acting collusively, it is unlikely that the order sought will be granted.

Section 76 sets out those standards of conduct to which all directors must adhere.

The things a director must do when exercising the powers and functions of a director are:

  • to act in good faith and for proper purpose;
  • to act in the best interests of the company;
  • to act with the degree of care, skill and diligence that may be expected of a person carrying out the same functions as those carried out by the particular director, having a comparable general knowledge and experience of that director;
  • to communicate to the board at the first possible opportunity of any information that comes to his/her attention that is material to the company or generally not available to the company, unless the director is bound not to disclose the information by virtue of legal or ethical obligations of confidentiality.

The things a director must not do when exercising the powers and functions of a director are:

  • to make use of any information while acting as a director;
  • to gain some personal advantage;
  • or an advantage for any other person than the company itself, or any of the company’s subsidiaries.

A director will be considered to have adhered to the above obligations if:

  • he/she has been reasonably diligent in becoming informed about any matter;
  • he/she has no personal interests in the outcome of the matter;
  • he/she has complied with the requirements of section 75;
  • the decision was taken and supported by a decision of a board committee and in taking the decision the director believed on a rational basis that the decision was in the best interests of the company and in so doing, the director is entitled to rely on any function that may have been reasonably delegated and any information, opinions, reports or statements (including financial statements) presented by the company’s employees, legal counsel, accountants or other professionals where the information is within that person’s professional expertise, or any board committee of which the director is not a member, in all circumstances if the information merits confidence. Red Bull may give you wings – but I have never seen a flying cow.

Where a director has not complied with these standards of conduct, which are really a codification of the common law position, and as such are nothing new, the director will attract liability in terms of section 77.

A director will be held personally liable for any loss, damages or costs (including costs of court proceedings) sustained by the company:

  • in accordance with the principles of common law relating to a breach of a director’s fiduciary duties or any other breach of a director’s duty contemplated in section 75 and section 76;
  • in accordance with the principles of the common law relating to delict as a result of a breach of section 75 and section 76, any other provision of the New Act or any provision contained in the company’s Memorandum of Incorporation;
  • if the director has signed any document on behalf of the company, or otherwise acted in its name in circumstances where the director knew he did not have the authority to act;
  • agreed to carry on the company’s business in a manner that is prohibited by section 22 (section 22 determines what constitutes reckless trading by a company);
  • if the director is party to any act or omission, the purpose of which is to defraud a creditor, employee or shareholder of the company, or for any other fraudulent purpose;
  • signed or consented to the publication of any financial statements, prospectus or other statement that contains information that is false or misleading in a material respect;
  • was present at a meeting, or participated in the taking of any decision in terms of section 74 (this is where a director takes a decision other than at a meeting of directors) and failed to vote against
    • the issuing of any unissued shares, which issue had not been authorised in terms of section 36 (in order to issue shares in terms of section 36(1)(d)(ii) require the board of the company to determine any rights, preferences or limitations associated with the shares, prior to their issue);
    • the issue of any authorised securities where this was contrary to the provisions of section 41 (this is where shareholder approval for the issuance is necessary);
    • the granting of options, where such options have not been authorised in terms of section 36;
    • the provision of financial assistance to any person for the purchase of shares in the company despite knowing that the provision of financial assistance in the circumstances is inconsistent with the provisions of section 44 or the company’s Memorandum of Association;
    • the provision of financial assistance to a director contrary to the provisions of section 45 or the company’s Memorandum of association;
    • a resolution approving a distribution, where the company has not passed the solvency and liquidity test;
    • any allotment by the company where such allotment is contrary to any provision of chapter 4, where the allotment is declared void.

Where the board of a company has taken any decision, which contravenes the New Act then the company or any director who has been held liable in terms thereof may apply to a court for an order setting aside that decision and the court may make any order which is equitable in the circumstances including rectifying the decision or reversing the transaction and requiring the company to indemnify any director who may have been held liable in terms of section 77, which would otherwise be joint and several with any other person who may be held liable in terms of the Act.

So for all the conduct and liability provisions appear to be daunting in their scope, they really are nothing other than a codification of the common law position on fiduciary duties and a more effective means of prosecuting those who offend against these duties, by creating a statutory mechanism for piercing the corporate veil. Thereby increasing the transparency and accountability of a company in accordance with the suggestions put forward by King Code on Corporate Governance. A responsible corporate citizen should have nothing to worry about.

A new Companies Act - its all in the direction

This is part 3 of a series of posts about the new Companies Act. You can read the first two parts and other posts about South African corporate law right here.

It is a long established principal that the business and affairs of a company must be managed by, or in terms of, the instructions given by the board of directors. The question is – who is a director and what is a director entitled to do?

Confusion is frequently caused by business nomenclature. Is everyone with the title “director” or “manager” necessarily a director in terms of any of the New Act? The simple answer is, no. A director, in terms of section 66 of the New Act is someone who has given their written consent to act in that capacity once appointed in accordance with the provisions of section 66 and is, subject to what is set out below in respect of ex officio and alternate directors, generally appointed by the shareholders of the company.

A private company (or personal liability company) is required to have at least one director, and a public company is required to have at least 3 directors. The company’s Memorandum of Incorporation may specify:

  • a higher minimum number of directors to be appointed;
  • the direct appointment and removal of one or more directors by any person who is specifically named in the Memorandum of Incorporation for that purpose;
  • a person to be an ex officio director as a consequence of that person holding some other title, designation or similar status, and will be considered as having all the powers and functions of any other director of the company, except to the extent that such powers are specifically restricted by the Memorandum of Incorporation;
  • the appointment of alternate directors; and
  • in respect of public and/or state-owned companies musdt provide for the election of half of the board of directors by the shareholders.

This means there are now essentially five species of director:

  • an executive director: who is directly involved into the day-to-day management of the company, and is an employee of the company or one of its subsidiaries (such directors will frequently be Memorandum of Incorporation appointments made by the shareholders);
  • a non-executive director: who is not involved in the day-to-day management of the company and is not a full time salaried employee of the company or any of its subsidiaries;
  • an independent director: who is a non-executive director, does not represent the interests of any shareholder, is not employed in the company or its subsidiaries in any way and has no contractual interests in the company or group;
  • an ex officio director: who holds office as a result of another office, title or status. Ex officio directors have those powers and obligations assigned to them in the Memorandum of Incorporation and are not appointed by the shareholders.
  • an alternate director: who is appointed by an appointed director (whether executive or non-executive) to serve in their stead, as and when required. The Memorandum of Incorporation may set out the manner of election of independent directors.

In order to qualify for an appointment as a director, the following qualifications must be met in order to be eligible for the appointment:

  • the party to be appointed may only be a natural person (in the Netherlands Antilles, for example, juristic persons may be appointed as managing directors of a company as there is a split board concept); or
  • an unemancipated minor, or a person suffering under a similar legal disability; or
  • any person who does not meet any specific criteria laid down in the Memorandum of Incorporation.

In addition, certain persons are disqualified from being appointed as a director. Save in respect of a disqualification imposed by a court of law, the remaining categories of disqualification are not absolute. These disqualifications are set out in section 69(8)(a) of the New Act and include:

  • a person who has been prohibited by a court of law from becoming a director;
  • a delinquent;
  • an unrehabilitated insolvent;
  • a person removed from a position of trust as a result of dishonestly;
  • a person who has been convicted, without option of a fine for offences involving dishonesty.

Notwithstanding what is set out above the New Act contains certain exemptions in respect of persons who would otherwise be disqualified to act as a director. These exemptions are set out in section 69(11) of the New Act and permit:

  • an unrehabilitated insolvent;
  • a person who was removed from office for dishonest conduct;
  • a person who was committed of a crime that involved dishonesty; or
  • a person declared to be a delinquent.

to apply to court, it would seem on an ex parte basis, for permission to act as a director despite the disqualification. In so doing, the applicant will have to prove on a balance of probabilities that they have been rehabilitated and can be put in a position of trust once more.

As set out above a company’s Memorandum of Incorporation, may in certain respects alter the baseline position set out in the New Act. The most important of these are the following:

  • a greater number of directors than that set out in the New Act (note that in respect of a public company, the number of directors may not be less than three);
  • half the number of directors must appointed by shareholders in a profit company and the Memorandum of incorporation may specify a particular person who will be capable of appointing and removing directors, provided the minimum number of directors is at all times appointed;
  • the designation and appointment of ex officio directors;
  • While payments may be made to directors for their services as such, there is no right to such payment contained in the New Act. Any payment made to directors may only be made, if the specific payment is not prohibited by the Memorandum of Incorporation and was approved by special resolution taken within the previous two years.

Directors may be removed (notwithstanding anything to the contrary contained in any agreement) by the shareholders, by ordinary resolution, or in some instances by the board of directors.

In the event that the shareholders wish to remove a director, that director must be given notice (not less than the period a shareholder is entitled to for notice of a meeting) of the intended removal and given an opportunity to make representations to the shareholders either in writing prior to the meeting, or orally at the meeting.

The board of directors, where the board consists of more than 3 members may remove one of its members in the event that:

  • a director has become ineligible or is disqualified;
  • a director is incapacitated and unable to perform his duties, and is likely to remain incapacitated for some time. (The amount of time that will be considered as reasonable will depend on the individual circumstances of the director and the severity of his ailment);
  • a director leaves the Republic and there are no other directors resident in the Republic;
  • a director has not properly performed his duties as a director.

Where the board of directors has initiated and sanctioned a removal, the director in question may apply to court to have such decision reviewed.

Unless the company’s Memorandum of incorporation provides otherwise, the board of directors may (and in the case of a public, listed company, must) appoint board committees.

The King Code on Corporate Governance (“the King Code”) requires the formation of a remuneration committee and an audit committee and it is recommended that a nominations committee be formed, with such additional committees as may be desirable in terms of the nature and industry in which the company operates.

Private companies are not obliged to establish committees of the board, but it is recommended in order to provide greater accountability and transparency within the company.

In the next installment of this series, we will be examining the duties of directors and the newly introduced standards of conduct to which directors are required to adhere and which make substantial inroads to the traditional concept of the corporate veil.

A new Companies Act - choosing and structuring your business entity

This is part 2 of a series of posts about the new Companies Act. You can read the first two parts and other posts about South African corporate law right here.

It is fairly common knowledge that the manner in which we do business is largely a question of personal choice and practicality. There is no absolute requirement that an entrepreneur select an incorporated entity as the vehicle through which to run his business: a sole proprietorship may well meet a person’s particular needs or in the case of a family business, a partnership may be well suited. What is important however, is that careful consideration is given to the structure of the business entity chosen, and in particular the potential consequences (including the tax implications) of having selected any particular entity, whether it is incorporated or otherwise.

Companies (and close corporations) are in law considered to be juristic persons. This means that from the date on which it receives its Registration Certificate (under the 1973 Act the Certificate of Incorporation and the Certificate to Commence Business) the company is considered to be a separate legal entity, with rights and obligations which is capable of pursuing those rights and enforcing those obligations by means of its officers. Simply put, the Registration Certificate is the company’s birth certificate, from the moment the Registration Certificate is issued the company stands in law as though it were a person in its own right. Section 19(1)(b) of the New Companies Act sets out that a company has legal capacity and the powers of an individual except to the extent that a juristic person is incapable of exercising such power. In essence this means that:

  • subject to what is set out below, the members of the company and the company itself are separated, with the members in general not being personally liable for the company’s debts;
  • the assets and liabilities belong to the company and not the members;
  • the company itself must enforce any right it may have against a third party for any wrong it may have sustained;
  • management (subject to what is set out in the Memorandum of Incorporation) vests in the directors and not in the shareholders;
  • a share is a personal right, entitling the holder to an interest in dividends, attend and vote at meetings of the shareholders and a return of capital on the winding up of the company.

This is where the common law concept of the corporate veil comes in. The corporate veil refers to the notional line that is drawn between the company and those persons behind it. In most circumstances, one cannot “pierce” the corporate veil in order to attack the persons behind it. This is not however absolute. Where the corporate veil principal is being abused, the courts are entitled to look at the “substance” of the actions taken rather than the legal form utilised, and in so doing personal liability can once again be attracted.

Sections 75 and 76 of the New Companies Act specifically states that a director or officer of a company may be held personally liable for a breach of certain statutorily created duties. These duties include many of those duties which were commonly considered as fiduciary duties of directors, and include the failure to disclose a financial interest, using his position as a director to obtain some form of personal gain or cause harm to the company, or fails to act in the best interests of the company. In such instances, the corporate veil of the company will not protect the directors and officers from personal liability even though the common law position as regards the corporate veil has not been specifically altered or incorporated into the New Companies Act.

Whereas the 1973 Act catered for a public company, a private company and an external company, (with non-profit organisations being dealt with essentially separately) the New Companies Act has two broad categories of company: a profit company and a non- profit company.

Profit companies may be incorporated by one or more persons and fall into four classes:

  • a state-owned enterprise;
  • a public company;
  • a personal liability company; and
  • a private company

For purposes of this discussion only private companies and public companies will be considered in detail as personal liability companies are those private companies utilised by professional associations such as attorneys and accountants who were previously limited to a partnership structure and in terms of section 53 of the 1973 Act were able to incorporate such entities predominantly for the purposes of succession planning. The state-owned enterprise likewise falls outside of the scope of this discussion, we are however happy to answer any direct enquiry on the subject.

As with the 1973 Act, a private company is one in terms of which the Memorandum of Incorporation contains an express prohibition against the offering of shares to the public and restricts the transferability of its shares. The restriction on the transferability of the shares in a private company is one of the defining elements of a private company. The shareholders themselves wish to retain a degree of control over who the other shareholders will be, and if such shareholders want to dispose of their shares, then the remaining shareholders want to have a say in who ultimately holds them.

In the matter of Smuts v Booyens; Markplaas (Edms) Bpk and Another v Booysens [2001] ZASCA 57 (also 2001 (4) SA 15 (A)) the court held that the word “transfer” consisted of a number of steps within a private company setting: (a) an agreement to transfer, (b) the execution of the transfer document, and (c) registration of transfer. In terms of the 1973 Act the restriction on the transferability of the shares in a private company as contained in the articles of association had to be complied with, failing which no valid transfer could take place, even if the purchaser was unaware of the restriction. Private companies under the New Companies Act have retained these features while additional flexibility and simplicity of management has been built into the New Companies Act to cater for smaller businesses.

The primary differences between a private company and a public company are that the transmissibility of the shares are no longer limited, shares may be offered to the public (subject to certain conditions which will be discussed later in this series) and membership in the company is unlimited.

As set out in Part 1 of this series, one of the main objectives of the New Companies Act is to foster a spirit of entrepreneurialism in South Africa by rendering it simple and inexpensive to incorporate a company. In fact the incorporation of a company is now worded in terms of being a right rather than a privilege bestowed by the State.

The incorporation process begins with a “Notice of Incorporation” (in accordance with the provisions of section 13(1) and signed by all members) being filed with the Commission. The Notice of Incorporation must be accompanies by the Memorandum of Incorporation and the prescribed fee. The contents of the Memorandum of Incorporation are those matters set out in section 15 and include the rights, duties and responsibilities of the shareholders and directors within and in relation to the company. It should be noted that the Memorandum of Incorporation may be unique to the company in question (but must still comply with section 15) or the company may elect to utilise the pre-prepared form in the New Companies Act and amend it at will.

At the very least the following matters should be comprehensively dealt with in the Memorandum of Incorporation:

  • the objects and powers of the company (together with any restrictions on that power);
  • composition and functioning of the board of directors (including alternate directors and frequency of meetings);
  • board committees;
  • powers of the board and powers of the shareholders;
  • shareholder meetings and shareholder rights;
  • personal liability and indemnification of directors;
  • amendment of the Memorandum of Incorporation;
  • company secretaries and other officers;
  • disposals of shares by shareholders;
  • conversions of shares into different classes;
  • the ability of the board of directors to create rules.

The ability of the board of directors to create rules is a specific right of the New Companies Act. In terms of section 15(3) of the New Companies Act, unless the company’s Memorandum of Incorporation dictates otherwise, the directors are entitled to make, amend, or repeal any rules relating to the company in respect of any matter not dealt with the in the New Companies Act or in the Memorandum of Incorporation, provided that a copy of such rules are published in accordance with the provisions of the Memorandum of Incorporation and filed with the Commission. Any rules so published will take effect within 20 days after publication or on the date specified in the rule, whichever is the later.

The company’s Memorandum of Incorporation and rules are binding among the shareholders, between the company and the shareholders, between the company and each director, and the company and all prescribed officers and audit committee member.

Companies may still enter into shareholder agreements. However whereas in the past the parties were able to agree that in the event of any inconsistency between the articles of association and the shareholders’ agreement, the shareholders’ agreement would take precedence, under the New Companies Act, all shareholders’ agreements must comply with the New Companies Act and the Memorandum of Incorporation and to the extent that the shareholders’ agreement is inconsistent with either document, the shareholders’ agreement will be void to the extent of the inconsistency.

In terms of item 4(2)(a) of the Fifth Schedule to the New Companies Act, all pre-existing companies may at any time within 2 years following the general effective date, file without charge any amendment to its Memorandum of Incorporation to bring it in harmony with the new Companies Act.

The right to link and your freedom of expression

A number of companies have a curious clause in their website terms of use that prohibits anyone from linking to their websites. I wrote about one example of this a while ago when I mentioned provisions in Standard Bank's conditions of access (I'm afraid you are going to have to find the terms yourself, I am not permitted to link to them although I have quoted them in my post). Standard Bank is by no means the only company that does this and this tendency continues to both puzzle and frustrate me both as a blogger and a social media lawyer. It just doesn't make much sense to me.

I recently came across a post by Jeff Jarvis titled "The right to link" which got me thinking about this issue again, this time in the context of the freedom of expression enshrined in our Bill of Rights which states the following:

16 Freedom of expression

(1) Everyone has the right to freedom of expression, which includes-

(a) freedom of the press and other media;

(b) freedom to receive or impart information or ideas;

(c) freedom of artistic creativity; and

(d) academic freedom and freedom of scientific research.

(2) The right in subsection (1) does not extend to-

(a) propaganda for war;

(b) incitement of imminent violence; or

(c) advocacy of hatred that is based on race, ethnicity, gender or religion, and that constitutes incitement to cause harm.

The section of the right that interests me for the purposes of this post is article 16(1)(b) which protects the freedom to "receive or impart information or ideas". A hyperlink (that typically blue link you click on in your browser which takes you to a web page or location on a web page) is a reference of sorts. Wikipedia defines a "hyperlink" as follows:

In computing, a hyperlink (or link) is a reference to a document that the reader can directly follow, or that is followed automatically. The reference points to a whole document or to a specific element within a document.

One of the definitions of a "reference" which I found on Google is the following:

A reference is something such as a number or a name that tells you where you can obtain the information you want.

So one way of thinking about a hyperlink is as a reference to information. Surely part of receiving or imparting information or ideas is making reference to them, as article 16(1)(b) seems to contemplate? Hyperlinking has become a contentious issue in the context of online news sites, particularly Rupert Murdoch's online News Corp properties. Murdoch has linked (excuse the pun) the issue to a copyright issue because the contention that Google is stealing already pressured newspaper publishers' content is a particularly emotional one. In his op-ed piece in the Wall Street Journal last year, Google's CEO, Eric Schmidt, presented a very different perspective. The whole article is worth reading but this extract stood out for me:

Google is a great source of promotion. We send online news publishers a billion clicks a month from Google News and more than three billion extra visits from our other services, such as Web Search and iGoogle. That is 100,000 opportunities a minute to win loyal readers and generate revenue—for free. In terms of copyright, another bone of contention, we only show a headline and a couple of lines from each story. If readers want to read on they have to click through to the newspaper's Web site. (The exception are stories we host through a licensing agreement with news services.) And if they wish, publishers can remove their content from our search index, or from Google News.

WorldWideWebAroundWikipedia.png

This brings me to a myth one of the fathers of the Internet, Tim Berners-Lee, dispelled in April 1997 on a webpage titled "Links and Law: Myths":

Myth: "A normal link is an incitement to copy the linked document in a way which infringes copyright".

This is a serious misunderstanding. The ability to refer to a document (or a person or any thing else) is in general a fundamental right of free speech to the same extent that speech is free. Making the reference with a hypertext link is more efficient but changes nothing else.

When the "speech" itself is illegal, whether or not it contains hypertext links, then its illegality should not be affected by the fact that it is in electronic form.

Users and information providers and lawyers have to share this convention. If they do not, people will be frightened to make links for fear of legal implications. I received a mail message asking for "permission" to link to our site. I refused as I insisted that permission was not needed.

I added the emphasis to the first paragraph of the response to the myth because I believe that encapsulates what it means to link to something on the Internet - it is an exercise of a right to free speech. In the context of the South African Bill of Rights, this equates to the broader freedom of expression.

Jarvis expressed the point in privacy terms and this makes a lot of sense too:

Right. Linking is not a privilege that the recipient of the link should control – any more than politicians should decide who may or may not quote them. The test is not whether the creator of the link charges (Murdoch’s newspapers will charge and they link). The test is whether the thing we are linking to is public. If it is public for one it should be public for all.

...

In the end, this fight is over control. News Corp is desperately trying to maintain its control over access to and packaging and pricing of information that now flows freely from many sources. Thanks to the internet, it is losing it – in more than one sense.

Clauses in terms of use that prohibit links to otherwise publicly accessible web pages is an affront to the freedom of expression and makes about as much sense as newspaper publishers turning away "100,000 opportunities a minute to win loyal readers and generate revenue—for free", even if it is on a smaller scale. Reading the response Standard Bank sent to me and which I published in my post, it seems that News Corp isn't the only organisation obsessed with controlling the hyperlink. Any organisation which attempts to control who may or may not link to publicly accessible web pages is in the same boat.

What does this mean in real terms? Well, a clause prohibiting hyperlinking, perhaps even deep-linking, may be unconstitutional if it does, as I suggest, unjustifiably infringe the freedom of expression. That being said, I don't see a case reaching the Constitutional Court any time soon, if at all. Another question which you may ask is whether the terms of use have any significance where crawlers and other electronic agents traverse the Web automatically linking to these websites? The short answer is that in terms of the Electronic Communications and Transactions Act, an electronic agent can bring its principal into a contractual relationship with a site owner. The underlying contract would be the terms of use.

In real terms it may just mean that organisations which incorporate these linking prohibitions into their terms are starving themselves of oxygen online when they deny visitors the opportunity to link to their sites and develop a connection to the organisation or brand behind the site. As Jeff Jarvis put it in his post titled "The link economy v. the content economy":

... Let’s say that the real value in this equation is not content and information — both of which are now quickly commodified — but links, which are the new currency of media. Links can be exploited and monetized; get links and you can grab audience and show ads and make money. Content is becoming a cost burden, what you have to have to get the links, but in and of itself, content can’t draw value without an audience, without links.


Postscript: I would like to just point out that the purpose of this post was not to single Standard Bank out as a fundamental rights violator. I have previously written about its terms of use so it was a convenient example to use in this story.

A new Companies Act - What does it mean for you?

This is part 1 of a series of posts about the new Companies Act. You can read the first two parts and other posts about South African corporate law right here.

9 April 2009 marked another landmark date in the South African legislative arena. On that date the President assented to the Companies Act No 71 of 2008 (“the New Companies Act”).

There were and are many arguments both for and against the change: notably that the 1973 Companies Act (“the 1973 Act”) has through its numerous amendments kept pace with the ever emerging trends and circumstances within the national and international setting. However, the equally strong counter-argument being, given the fundamental political changes in the country there was also a strong motivation that the majority, if not all legislation in South Africa should be subject to some form of review and/or overhaul to the extent necessary to bring it in line with the principles and spirit espoused by the Constitution.

We at Jacobson Attorneys believe that it is important that the New Companies Act be demystified, as far as may be possible, so that our clients will be in a position to make the transition to the new regime seamlessly. We will therefore be bringing you a series of posts on the New Companies Act and the fundamental changes it is ringing on the South African commercial landscape.

In the legislative history of South Africa there have in fact been three fully-fledged Company Acts, all of which have attempted to codify company law. In 1910, at the formation of the Union of South Africa, each of the four provinces had its own Companies Act. The Transvaal Act, which was mostly based on the English Companies (Consolidation) Act 1908, formed the backbone of the first South African Companies Act that was passed in 1926 (“the 1926 Act”).

The Van Wyk de Vries Commission of 1963 was appointed to examine the 1926 Act in order to consolidate and restructure it as well as to evaluate developments in corporate law. It was from the report drafted by the Van Wyk de Vries Commission that the 1973 Act (and the Companies Act which we continue to use today) emerged.

The 1973 Act, although introducing certain fundamental changes, such as the criminalisation of insider trading (now housed in a separate Act), the extension of the provisions of section 424 in respect of “fraudulent” trading to include “reckless” trading as well as the abolition of concepts like partly paid shares and “unlimited” companies, the 1973 Act remained largely in form and content the same law as that of England from which it had been sourced almost 100 years previously.

The question asked when the corporate law reform process that led to the New Companies Act began was “For whose benefit does a company exist?” Is it just for the shareholders (a view commonly held in the United Kingdom and hence in SA) or is there a greater need that must be addressed? Are there interested parties that go beyond the shareholders whose interests deserve protection, while retaining the concept of maximising shareholder wealth? What about corporate governance? Should the directors answer more fully to the shareholders they purport to represent?

It was with this in mind that the drafters of the New Companies Act set out their legislative objectives in section 7: purposes which both echo the spirit and intentions of the Constitution, but also promote entrepreneurship and transparent corporate governance.

This is where the question of the continued existence and incorporation of close corporations arises, as well as the existing company structures under the 1973 Act.

An important innovation was the advent of the Close Corporations Act 69 of 1984 (“the Close Corporations Act”). The Close Corporations Act functions alongside the 1973 Act in many ways and is a means for allowing smaller, more simplified businesses to be incorporated. There are at present just under 2 million close corporations registered on the CIPRO data-base. The New Companies Act repeals and amends large portions of the Close Corporations Act.

The rationale behind this is that the New Companies Act recognises as one of its aims that any person has the right to form a company, and that there are accordingly minimal requirements imposed on the act of incorporation. Given this streamlined and simplified process the legislature has deemed it unnecessary to retain the Close Corporations Act. The Transitional Provisions contained in Schedule 5 of the New Companies Act sets out in broad terms what the future of close corporations will be.

The New Companies Act at present allows for the indefinite continued existence of close corporations until such time as the members may determine that it is in their interests to convert the close corporation to a company under the New Companies Act. New close corporations and the conversions from companies into close corporations will cease from the coming into force of the New Companies Act, which is anticipated to be around July this year. It would appear however therefore that the intention is ultimately to phase out the close corporation, in favour of one of the private company under the New Companies Act, and it would be advisable for those persons who are members of a close corporation to revisit their founding documents and determine whether, given the flexibility in the New Companies Act, it may not be in their interests to convert into a private company.

All “existing companies” under the New Companies Act, will likewise continue to exist under the new dispensation. It must however be borne in mind that under the 1973 Act, the constitutive documents of a company were its articles of association and its memorandum of incorporation. Under the New Companies Act only a memorandum of incorporation is required. The Memorandum of Incorporation, allows for a high degree of flexibility between the company and all its stake holders and can (provided certain elements as set out in section 15 are complied with) be as complex or as simple as the parties thereto require. Given the flexibility imbibed into the New Companies Act it would likewise be advisable for all companies to revisit their founding documents to ensure that they comply with the provisions of the New Companies Act and/or to amend their founding documents so as to facilitate the operations of their particular business within the confines of section 15.


Image credit: Squeezed in by parttimesock licensed under a Creative Commons Attribution ShareAlike 2.0 license

Forget the handshake - cater for the divorce

Not so long ago, a person was really as good as their word- or handshake. Agreements were struck and adhered to simply because one’s reputation within the business world, or any other sphere, was at stake. It was known and understood that people had relative freedom to enter into and perform agreements as long as the means and the result of that particular agreement were lawful. It was for precisely this reason that the law (and the respective governments worldwide) sought not to interfere in the freedom of its peoples in the entering into and adhering to the terms of their agreements. In fact in South Africa, only two forms of agreement have historically had to be in writing and signed – a credit agreement and a sale of immovable property.

The times however are changing: people are becoming ever more aware of their perceived rights and with this change in perception comes increased litigation. We are not for a moment suggesting that business associates cannot and should not be trusted. However, how certain can you really be that you have all understood the same thing? Are you absolutely sure that what your co-contractant said is what he/she actually meant? What happens if two or three years later a dispute emerges and none of the original contracting parties are available to provide any insight into the transaction? This is particularly so when there is no one else to witness the transaction in question.

So how does one safeguard against “I said, you said” type disputes developing before the courts and the various other dispute resolution fora that have emerged in recent times? The answer is quite simple- at the start of a relationship, and by this we mean any relationship, while basking in the warm glow of all the benefits that may be achievable- cater for the divorce.

We are continuously surprised by how many of our client’s come to see us because of a transaction that has gone sour, where the transaction is not embodied in any written document. Frequently such transactions are several years old and the people who were actually involved are no longer available to fill in the information gaps, leaving everyone in something of an invidious position. A problem which could be easily solved if at the time the transaction was entered into, the intended objectives and consequences for failure had been embodied in a written agreement – an agreement which the law says is evidence of the arrangements between the parties – and that is exactly the evidence we need to protect your interests.

There is of course much to be said for a properly drafted agreement. We are again frequently surprised by the number of clients who are willing to pour money into litigation, but not into the preparation and negotiation of detailed agreements.

As set out above, agreements are evidence of what the parties intended at the time they entered into an agreement. As such, it is highly advisable to include as much detail as possible in respect of not only what the parties wish to achieve by their agreement but what the consequences for failing to achieve these objectives within a stated (or reasonably determinable) period of time will be. By leaving as little as possible to chance, the parties themselves foreclose the possible areas of dispute, and thereby reduce the risks of litigation.

Modified controls give Buzz users better privacy options

As I pointed out in my previous post, there has been quite a bit of concern about Google Buzz's defaults and their implications for users' privacy. Fortunately the Gmail team (Buzz is part of Gmail) has been pretty responsive and has made a series of changes to Buzz in the few days since its launch. The Gmail team published a post on 13 February 2010 announcing further changes to how Buzz operates. The first change affects the auto-following behaviour many people are/were concerned about:

First, auto-following. With Google Buzz, we wanted to make the getting started experience as quick and easy as possible, so that you wouldn't have to manually peck out your social network from scratch. However, many people just wanted to check out Buzz and see if it would be useful to them, and were not happy that they were already set up to follow people. This created a great deal of concern and led people to think that Buzz had automatically displayed the people they were following to the world before they created a profile.

On Thursday, after hearing that people thought the checkbox for choosing not to display this information publicly was too hard to find, we made this option more prominent. But that was clearly not enough. So starting this week, instead of an auto-follow model in which Buzz automatically sets you up to follow the people you email and chat with most, we're moving to an auto-suggest model. You won't be set up to follow anyone until you have reviewed the suggestions and clicked "Follow selected people and start using Buzz."

Gmail contacts.pngThis change will affect new users as well as existing users who will be shown a similar set of options and given another opportunity to confirm the people they are following. Other changes include optional connections with Picasa and Google Reader (despite those services only feeding public content items) and a new Buzz tab in Gmail's settings which will give users another way to limit friend list displays, Buzz's visibility in Gmail and even an option to disable Buzz completely. When it comes to restricting access to your stream to specific people, you should take advantage of contact groups in Gmail's contacts.

This method still requires you to set up your contacts lists or groups to take advantage of them but you can specify which groups of people can receive your Buzz updates. One way you would limit who receives your posts is by making your posts "Private" in Buzz and selecting specific contact groups. I haven't quite set up my contacts lists completely but here is an example:

Private Buzz posting.png

What is not immediately apparent is how to block existing followers or set default post publicity/privacy levels if you are already using Buzz. When it comes to blocking existing followers, the option to block existing followers is accessible through the "XX followers" link (note the checkbox at the bottom that affects follower lists visibility):

Buzz - block followers.png

The changes do address many of the concerns raised about Buzz but their benefits for existing users may be somewhat limited. New users can look forward to a very different initial experience with Buzz and far more control over their stream's privacy (or publicity, for that matter) and who can view their content. We've seen a number of changes in the last few days and it is clear that Buzz, like many early-stage Google products, is a work in progress. We will likely see further improvements and enhancements as Buzz becomes available to more and more users and is extended to Google Apps. At that point the product becomes a sort of enterprise product as it becomes available to Google Apps business users.

If you are interested in using Buzz, take the time to explore the various privacy settings and controls and make sure they are set to levels you are comfortable with. It will be worth it going forward if you decide to use Buzz as an extension of your social presence.