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Bombs under wheelchairs, model airplanes and other stupid tweets

The last couple weeks saw two spectacular lapses in judgment in corporate Twitter accounts. The first was the pornographic US Airways tweet in response to a passenger’s complaints about a delayed flight and the second was an FNB employee’s flippant tweet about an ad personality’s activities in Afghanistan.

Each incident has unfolded a little differently. Both are stark reminders about the very serious legal consequences for misguided tweets.

Why you may want to reconsider that co.za domain name

If you are thinking about registering a co.za domain name, you may want to consider your possible liability to ZA Central Registry NPC (formerly called Uniforum), the organisation which administers the co.za namespace. It could be substantial.

Your email providers don't require a warrant to read your email

Our email providers give themselves much more convenient access to your data through their terms of service or privacy policies. On one hand, this is level of access may be necessary to prevent disruptions and limit liability but, on the other hand, these permissions we, as users, grant providers like Microsoft, Google, Yahoo and others pretty broad access to our data without requiring them to obtain court orders or satisfy any external legal requirement.

Brands, accurate facial recognition and why transparency is critical

Introducing accurate facial recognition into the mix potentially removes the need for you to tell Facebook (or a future Facebook connected site or app) who you are before your data is shared and your experience modified. All you will need to do now is show up and let a camera see you long enough to capture a reasonably clear image of your face. From there you will be identified, placed into a particular context and things will happen. As a brand, there are some interesting opportunities. Imagine your guests arrive at your event and, instead of relying on guests to manually check in, a webcam at the door connected to your Facebook Page recognises the guests as they arrive and posts an update in your stream sharing their arrival. This isn't happening yet but it is very possible.