Themes to explore
The last couple weeks saw two spectacular lapses in judgment in corporate Twitter accounts. The first was the pornographic US Airways tweet in response to a passenger’s complaints about a delayed flight and the second was an FNB employee’s flippant tweet about an ad personality’s activities in Afghanistan.
Each incident has unfolded a little differently. Both are stark reminders about the very serious legal consequences for misguided tweets.
Our email providers give themselves much more convenient access to your data through their terms of service or privacy policies. On one hand, this is level of access may be necessary to prevent disruptions and limit liability but, on the other hand, these permissions we, as users, grant providers like Microsoft, Google, Yahoo and others pretty broad access to our data without requiring them to obtain court orders or satisfy any external legal requirement.
Introducing accurate facial recognition into the mix potentially removes the need for you to tell Facebook (or a future Facebook connected site or app) who you are before your data is shared and your experience modified. All you will need to do now is show up and let a camera see you long enough to capture a reasonably clear image of your face. From there you will be identified, placed into a particular context and things will happen. As a brand, there are some interesting opportunities. Imagine your guests arrive at your event and, instead of relying on guests to manually check in, a webcam at the door connected to your Facebook Page recognises the guests as they arrive and posts an update in your stream sharing their arrival. This isn't happening yet but it is very possible.
- consumer protection act
- content licensing
- direct marketing
- freedom of expression
- personal information
- Protection of Personal Information Act
- Protection of Personal Information Bill
- social media
- social media policy
- social networks
- terms and conditions
- terms of service