The Mobile Show Africa 2012

The Mobile Show Africa 2012 kicks off on 11 September 2012 and runs until 13 September at the Sandton Convention Centre. It forms part of the Internet Show which runs in parallel. Here is an overview of the event: 

Bringing together small, medium and large enterprises with their marketing, advertising, social and content partners - The Internet Show is where you will learn how to integrate these aspects of the web into your enterprise design and strategy going forward.

Come to learn about social marketing etiquette, the influence of digital advertising sales, the most useful content tools, and the cost to operate social marketing programs at The Internet Show’s 5 dedicated conferences.

The Mobile Show brings together all enterprises & brands hungry to profit from strategies and technologies to successfully deploy mobile across marketing, advertising and commerce.

Here is the brochure from the event. It includes the speakers' line-up and it includes a number of fascinating people and topics.

Paul is going to speak at about 12:00 on the 11th and his topic is "How to utterly wreck your relationship with your customers and invade their privacy". Below is an overview of Paul's topic. We look forward to seeing you there and to any comments or feedback you may have before, during and after the event.

Check back here for more information as we approach the event as well as afterwards as we post Paul's presentation slides and possibly recordings of his talk. Here are Paul's slides:


Here is a recording of Paul's talk. Apologies for the quality, it was a noisy venue:

Useful links and resources

We created a Storify with useful links and resources: