Addressing the challenges presented by the social Web requires a different approach to the approaches lawyers tend to adopt when faced with these sorts of challenges. The social Web challenges our assumptions about how people should behave towards each other, particularly how users ought to respond to legal authority. It is an empowering platform and working in this space requires you to be part social marketer, part therapist and more than a little fanatical about the social Web. Very few lawyers combine these qualities and very few lawyers can appreciate just how differently we need to think about these challenges.
Our core staff are lawyers who not only possess these qualities but are pretty good lawyers too (disclaimer: we don’t, however, profess to give any professional marketing or therapeutic advice but we know some great people and can refer you).
One of our key differentiators is that we work with a group of smart and experienced social marketing, reputation management and communications professionals to develop the solutions you need to better manage your risk on the social Web and when using digital media. One of our key partners is Vuma Reputation Management, one of the top reputation management businesses in South Africa.
Being the sort of lawyers we are and working with our partners to better serve our clients gives us the rare ability to bridge the gap between legal and compliance services and the social Web. This makes us invaluable to your business.