Reputation and social marketing: the legal stuff

I spoke at the Marketing Legislation Seminar in Rosebank this morning. My topic was basically online reputation management and related legal principles and issues. This area seems like something of a fuzzy marketing thing but the more I look into it the more it becomes an organisational imperative with serious legal ramifications. I've mentioned the King 3 ramifications previously and that is just the beginning.

Its a fascinating area of the law and many of the issues and strategies are still being developed. Here are my slides to give you a glimpse into my thinking: