The Advertising Standards Authority of South Africa (also known as the ASA) is an independent body set up and paid for by the marketing communication industry to ensure that its system of self-regulation works in the public interest. The ASA has a president independent from the industry and governed by a Board.
You can find out more about the ASA on its website. I would like to thank Corne Koch, the ASA’s communications manager for inviting me to be on the show.
Ok, here is the audio from the interview. I have edited out two music tracks which were played during the show, mainly for copyright reasons: