Reputation and social marketing: the legal stuff

I spoke at the Marketing Legislation Seminar in Rosebank this morning. My topic was basically online reputation management and related legal principles and issues. This area seems like something of a fuzzy marketing thing but the more I look into it the more it becomes an organisational imperative with serious legal ramifications. I’ve mentioned the King 3 ramifications previously and that is just the beginning.

Its a fascinating area of the law and many of the issues and strategies are still being developed. Here are my slides to give you a glimpse into my thinking:

http://www.scribd.com/embeds/58551815/content?start_page=1&view_mode=slideshow&access_key=key-2hr49lgz0dyvaclqg8ty(function() { var scribd = document.createElement(“script”); scribd.type = “text/javascript”; scribd.async = true; scribd.src = “http://www.scribd.com/javascripts/embed_code/inject.js”; var s = document.getElementsByTagName(“script”)[0]; s.parentNode.insertBefore(scribd, s); })();

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