A recent New York Police Department attempt to engage with New Yorkers serves as a reminder that crowdsourcing positive feedback doesn’t always work quite as well as you may hope, if it works at all. As Ars Technica reported:
The Twitterverse was abuzz Tuesday evening after the New York City Police Department made what it thought was a harmless request to its followers: post pictures that include NYPD officers and use the #MyNYPD hashtag.
Much to the NYPD’s surprise and chagrin, the simple tweet brought on a torrent of criticism from the Internet. The result was national coverage of hundreds of photos depicting apparent police brutality by NYPD officers, which individuals diligently tweeted with the hashtag #myNYPD.
The Ars article touches on a number of other, similar attempts to elicit positive feedback from communities and the clear trend is that the community will give you its assessment of what you are doing and represent, it won’t necessarily give you the feedback you probably want.
This isn’t necessarily a reason not to engage with your community but it does require courage. If you want honest feedback, community feedback is a terrific opportunity to get it. If, on the other hand, you don’t want to venture outside a positive reinforcement bubble, perhaps start with a different sort of campaign.