As Beaumont points out:
Of course, hardly anybody reads them. In the vast majority of cases, it would be a colossal waste of time.
A streamlined privacy statement would also be better suited to more visual representations of its contents which makes them far more intelligible and, by extension, a company’s data processing activities more transparent. With more transparency comes more accountability and trust. In addition –
Because the transparency statement is also more likely to be read, commented on and engaged with, it will likely improve over time, and accepted standards might emerge. This would potentially create a virtuous circle that further improves clarity for consumers.
Emerging standards have further benefits which I find really exciting. The bottom line, though, is Beaumont’s conclusion:
Transparency statements could be the vehicle to enable the majority of people to make better-informed choices than they currently do and use a truly market-driven approach to online privacy practice.