According to The Guardian, Apple has imposed contractual restrictions on developers that prohibit them from sharing health data they may receive through an anticipated range of health-related apps which iOS 8 will usher in through a platform called HealthKit:
Its new rules clarify that developers who build apps that tap into HealthKit, of which Nike is rumoured to be one, can collect the data it holds.
But, they stated, the developers “must not sell an end-user’s health information collected through the HealthKit APIs to advertising platforms, data brokers or information resellers”. Although, the rules add that they could share their data with “third parties for medical research purposes” as long as they get users’ consent.
These sorts of apps have enormous potential to benefit consumers and, at the same time, they represent a profound risk to consumers because our most intimate personal information is being accessed. How developers and device manufacturers handle this data is bound to inform a new generation of privacy complaints and reputational harm case studies in the years to come.