You are a soldier in Google’s Cold War with Facebook for social dominance

The underlying dynamic that likely drives Facebook's and Google's amendments to their policy and terms frameworks is that we users tend to place more value on recommendations from our friends and family. Facebook and Google's advertising and promotional models (as well as a number of other services that personalise ads) are increasingly designed to manufacture these recommendations using our activities on the various services without the need for us to actively apply our minds to what we are recommending and what we choose not to. At the moment, the dominant model is one in which we choose to signify our approval of a brand, product or service by Liking or +1'ing it. These changes start to make those actions less important as a recommendation signal and are made possible through contractual models which include privacy policy frameworks and terms and conditions.

Thoughts about legal frameworks in the near future

We attended the Deloitte Tech Trends 2013 event at the Wanderers Club yesterday. It is an annual event and we had an opportunity to hear from several Deloitte executives, including Mark White, Deloitte’s Global CTO. Although the discussion focused on technology trends and how businesses are (and can) incorporate them into business processes (the emphasis... Continue Reading →

Wartime Twitter

Militarised Twitter We recommend that no Hamas operatives, whether low level or senior leaders, show their faces above ground in the days ahead.— IDF (@IDFSpokesperson) November 14, 2012 //platform.twitter.com/widgets.js The recent Gaza conflict signified a shift in how battles are fought and publicised. Israel announced its assault on Hamas targets on Twitter and much of... Continue Reading →

Hangout: SME’s and taking your business online

Michael Cowen over at No Picket Fence just interviewed me in a Google+ Hangout about some of the legal challenges facing SME's (Small and Medium Enterprises). The Hangout was streamed to YouTube live and is also available to watch now, after the interview concluded: Google+ Hangouts are terrific. They are easy to use, set up... Continue Reading →

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