Injecting sanity into UK copyright law

British lawmakers are exploring measures to ease an increasingly absurd music licensing restriction as part of a broader copyright reform initiative. According to the New York Times: While taking action against file-sharing, the government is offering a quid pro quo by moving to liberalize the rules on personal copying. Surveys have shown that most BritonsContinue reading “Injecting sanity into UK copyright law”

Tension in the direct marketing industry over opt-in requirements

The Consumer Protection Act sparked quite a bit of interest in direct marketing and consumers’ rights to opt-out of receiving direct marketing communications. It has also highlighted a tension between direct marketers and consumer orientated initiatives to protect and enhance consumer rights. Some of these initiatives have been undertaken by two industry bodies, the InternetContinue reading “Tension in the direct marketing industry over opt-in requirements”

Consumer Protection Act Regulations are available

The Consumer Protection Act’s Regulations have been published. These Regulations give much of the Consumer Protection Act much needed substance. These regulations deal with a number of topics including: Record-keeping requirements; Promotional competitions; Rules pertaining to auctions; Contractual terms deemed not to be fair a reasonable. You can read the Regulations below or download aContinue reading “Consumer Protection Act Regulations are available”

Over-selling, bait marketing and coupon sales

Retailers must find coupon sales an exciting opportunity to boost their business but they should take care not to engage in practices the Consumer Protection Act prohibits in the process. Two such prohibited practices are over-selling/over-booking and bait marketing and they could land retailers in hot water. The temptation to over-promise is, perhaps, almost implicitContinue reading “Over-selling, bait marketing and coupon sales”

Legal compliance through Online Reputation Management

Online Reputation Management (commonly referred to as “ORM”) solutions are popular with companies that have social media initiatives. These solutions enable companies to monitor the social media landscape for keyword and brand mentions that they often select based on their areas of interest. Two local solutions are BrandsEye and saidWot (Disclosure: saidWot’s sister company, Virtuosa,Continue reading “Legal compliance through Online Reputation Management”