GigaOm has an interesting article titled "New breed of lenders use Facebook and Twitter data to judge borrowers" which looks at a growing trend in financial services industries. Banks and other lenders are starting to look at customers' social media profiles when assessing their needs and the risks they may pose as debtors. An emerging South African consumer protection framework could support extension of this behaviour to South Africa, if it hasn't already been adopted.
The Verge has an interesting article titled "Cellphone surveillance costs $5 per hour, according to report" which highlights an understated aspect of data protection: the cost of surveillance as a disincentive to conduct surveillance in the first place.
Google’s Chief Internet Evangelist, Vint Cerf, recently spoke at the FTC’s Internet of Things Workshop where he suggested that privacy is a recent construct our society created when technology made it possible. Is privacy an anomaly, as he suggests, or is it an important right which technology has enabled and which we are neglecting to the point where we are negating it so we can share more stuff with each other?
PPC lead generation is a search-based lead generation technique which leverages search terms to surface (preferably) relevant ads in search results. When you click on those ads you are often taken to landing pages where you have the option of submitting your details to a company so it can get in touch with you about its products and services. It’s a pretty smart marketing option because it begins with the premise that you are searching for what the company offers. It is also a potentially risky proposition for brands that fail to implement adequate privacy protections.
The Protection of Personal Information Act has particular interest for direct marketers because of the likely substantial impact the legislation will have on consumer-facing initiatives when it goes into effect. POPI has a section that deals specifically with and introduces a consent model designed for direct marketing. It is an interesting model and I'll explain why in this post.
A number of Facebook users have reported instances of Facebook cloning. We took a look at this wave of attacks, came up with a couple theories, ran a survey and have a few suggestions for securing your profile.
Facebook is launching its Graph Search product shortly and one of the questions a number of people have asked is how this new feature affects their privacy on Facebook? The main concern many people have is that Graph Search will enable other users who are not necessarily their friends to locate them and discover previously restricted information about them. Fortunately this is not likely to be the case. Facebook, as with other major services, has become far more sensitive to users' concerns and has taken a few steps to reassure users.