According to The Guardian, Apple has imposed contractual restrictions on developers that prohibit them from sharing health data they may receive through an anticipated range of health-related apps which iOS 8 will usher in through a platform called HealthKit: Its new rules clarify that developers who build apps that tap into HealthKit, of which Nike... Continue Reading →

A transparent approach to privacy policies

Richard Beaumont’s article “Transparency Should Be the New Privacy” echoes a point I’ve also been making recently: data protection or privacy is mostly about transparency and trust. Sure, compliance is essential but from a data subject or consumer’s perspective, how transparent you are about how your process the data subject’s personal information and whether your... Continue Reading →

Brands, accurate facial recognition and why transparency is critical

Introducing accurate facial recognition into the mix potentially removes the need for you to tell Facebook (or a future Facebook connected site or app) who you are before your data is shared and your experience modified. All you will need to do now is show up and let a camera see you long enough to capture a reasonably clear image of your face. From there you will be identified, placed into a particular context and things will happen. As a brand, there are some interesting opportunities. Imagine your guests arrive at your event and, instead of relying on guests to manually check in, a webcam at the door connected to your Facebook Page recognises the guests as they arrive and posts an update in your stream sharing their arrival. This isn't happening yet but it is very possible. 

Your connected home knows you intimately and, soon, so will Google

Google's business model, like many other consumer-facing companies' business models, are changing to become far more context aware. We're seeing that in apps that know our location and where we are going next and warn us when to leave to make it on time. That just scratches the surface and this trend can be tremendously helpful and useful if we can be sure that our personal information is not being abused or vulnerable to exploitation.

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