Google’s Chief Internet Evangelist, Vint Cerf, recently spoke at the FTC’s Internet of Things Workshop where he suggested that privacy is a recent construct our society created when technology made it possible. Is privacy an anomaly, as he suggests, or is it an important right which technology has enabled and which we are neglecting to the point where we are negating it so we can share more stuff with each other?
PPC lead generation is a search-based lead generation technique which leverages search terms to surface (preferably) relevant ads in search results. When you click on those ads you are often taken to landing pages where you have the option of submitting your details to a company so it can get in touch with you about its products and services. It’s a pretty smart marketing option because it begins with the premise that you are searching for what the company offers. It is also a potentially risky proposition for brands that fail to implement adequate privacy protections.
The Protection of Personal Information Act has particular interest for direct marketers because of the likely substantial impact the legislation will have on consumer-facing initiatives when it goes into effect. POPI has a section that deals specifically with and introduces a consent model designed for direct marketing. It is an interesting model and I’ll explain why in this post.
A number of Facebook users have reported instances of Facebook cloning. We took a look at this wave of attacks, came up with a couple theories, ran a survey and have a few suggestions for securing your profile.
Facebook is launching its Graph Search product shortly and one of the questions a number of people have asked is how this new feature affects their privacy on Facebook? The main concern many people have is that Graph Search will enable other users who are not necessarily their friends to locate them and discover previously restricted information about them. Fortunately this is not likely to be the case. Facebook, as with other major services, has become far more sensitive to users’ concerns and has taken a few steps to reassure users.
Planning for the Protection of Personal Information Act is not a small endeavour and taking shortcuts to preserve current business models may turn out to be disastrously short-sighted in the year or two ahead. My colleagues may be correct in their approach and their clients may be able to adopt a relatively liberal interpretation of the Protection of Personal Information Act and its implementation. I have a different take on how the Act will apply, especially given its broader role as substance for the Constitutional right to privacy. Going beyond the Act’s interpretation and application by the proposed Regulator and Courts, the risk of being too careless with consumers’ personal information could have even more dire consequences for brands than legal non-compliance.
There is a lot more to the anticipated Protection of Personal Information Act and, in this post, I’d like to introduce you to what are known as “Conditions for lawful processing of personal information”. These conditions effectively operate as processing parameters and will have a relatively subtle but substantial impact on direct marketing because they limit the scope of what personal information can be processed and for how long.
Consent, while critical, just scratches the surface of the Protection of Personal Information Bill. There is a lot more to the anticipated Protection of Personal Information Act and, in this post, I’d like to give you an overview of two further important terms used in the Protection of Personal Information Bill, namely “personal information” and “processing”.