Digital marketing law interview on @BallzRadio

Paul was interviewed about aspects of digital marketing law on Ballz Radio today. The interview was part of the business segment and Paul chatted to the team about some consumer protection issues, transparency, terms and conditions and privacy concerns. Fortunately, Ballz Radio publishes the audio and video of the interviews. You can listen to the... Continue Reading →

Consumer Protection Act Regulations are available

The Consumer Protection Act's Regulations have been published. These Regulations give much of the Consumer Protection Act much needed substance. These regulations deal with a number of topics including: Record-keeping requirements; Promotional competitions; Rules pertaining to auctions; Contractual terms deemed not to be fair a reasonable. You can read the Regulations below or download a... Continue Reading →

Over-selling, bait marketing and coupon sales

Retailers must find coupon sales an exciting opportunity to boost their business but they should take care not to engage in practices the Consumer Protection Act prohibits in the process. Two such prohibited practices are over-selling/over-booking and bait marketing and they could land retailers in hot water. The temptation to over-promise is, perhaps, almost implicit... Continue Reading →

Zappon, coupons and the Consumer Protection Act

Zappon, a South African coupon site and competitor to the likes of Groupon and Wicount, launched this week to some excitement on Twitter. Coupons are pretty hot commodities these days and coupon site valuations have soared with Groupon famously being valued recently at $6 billion. The phenomenon is global and it is increasingly competitive. Zappon,... Continue Reading →

Plain language complexities in contracts

As you probably know by now, the Consumer Protection Act mandates contracts written in plain language. That means al that legal jargon few people understand should be removed and replaced with more straightforward language that the average person can understand, not just multi-lingual lawyers with a strong grasp of conversational Latin, Old English and Dutch.... Continue Reading →

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