You are a soldier in Google’s Cold War with Facebook for social dominance

The underlying dynamic that likely drives Facebook’s and Google’s amendments to their policy and terms frameworks is that we users tend to place more value on recommendations from our friends and family. Facebook and Google’s advertising and promotional models (as well as a number of other services that personalise ads) are increasingly designed to manufacture these recommendations using our activities on the various services without the need for us to actively apply our minds to what we are recommending and what we choose not to. At the moment, the dominant model is one in which we choose to signify our approval of a brand, product or service by Liking or +1’ing it. These changes start to make those actions less important as a recommendation signal and are made possible through contractual models which include privacy policy frameworks and terms and conditions.

What changes to Facebook’s governance structure mean for users

An Overview of the Proposed Changes Introduction Facebook’s changes to its Statement of Rights and Responsibilities and its Data Used Policy generally attract a fair amount of attention and consternation. It’s latest changes are no exception and while there is reason for some concern, the proposed changes won’t have the radical impact many fear itContinue reading “What changes to Facebook’s governance structure mean for users”