Shifting Facebook privacy challenges

When you think about causes for concern when it comes to privacy online, Facebook frequently comes to mind. The world's largest online social network has roughly 1.32 billion monthly active users with an average of 829 million active daily users in June 2014. It's no wonder that privacy regulators are watching Facebook and other large... Continue Reading →

You are a soldier in Google’s Cold War with Facebook for social dominance

The underlying dynamic that likely drives Facebook's and Google's amendments to their policy and terms frameworks is that we users tend to place more value on recommendations from our friends and family. Facebook and Google's advertising and promotional models (as well as a number of other services that personalise ads) are increasingly designed to manufacture these recommendations using our activities on the various services without the need for us to actively apply our minds to what we are recommending and what we choose not to. At the moment, the dominant model is one in which we choose to signify our approval of a brand, product or service by Liking or +1'ing it. These changes start to make those actions less important as a recommendation signal and are made possible through contractual models which include privacy policy frameworks and terms and conditions.

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