Free is the death of the open Web and privacy is the sacrificial offering

The problem with free services is that they have to make money in some way or another and the way that they generally do this is through advertising which leverages our personal information in order to give some kind of value to their advertisers. We agree to this when we sign up for these services. The extent of our agreement is documented in privacy policies which few people read and truly consider.

What this means is that we are essentially trading information about ourselves for access to these services which, admittedly, we do see value in otherwise we wouldn’t use them quite so much.

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