The problem with free services is that they have to make money in some way or another and the way that they generally do this is through advertising which leverages our personal information in order to give some kind of value to their advertisers. We agree to this when we sign up for these services. The extent of our agreement is documented in privacy policies which few people read and truly consider.
What this means is that we are essentially trading information about ourselves for access to these services which, admittedly, we do see value in otherwise we wouldn’t use them quite so much.
One aspect of the seemingly free services we use every day (Facebook, Twitter, Google Search and many more) which people tend not to pick up on is that these services really are not free at all. While we don’t part with currency to use these services, we do part with our personal information in exchangeContinue reading ““Free” online services and privacy law”
Consumer Protection Act compliance is not a simple or cheap exercise and one question which may have arisen for some online services is whether they must go through the exercise and incur the cost of ensuring compliance for free online services. While some “free” services are not really free (many “free” services are provided inContinue reading “Free online services may be exempt from the Consumer Protection Act”