Is your marketing strategy diabetic?

One of the behaviours I haven't really understood completely is why agencies and their clients don't seem to grasp the importance of adequate legal frameworks to effectively support their social marketing and collaborative business initiatives? What has been clear is that very few marketers understand just how important it is to have good legal advice and frameworks and they frequently use something that looks right so they can tick the legal compliance box. Unfortunately that isn't a very good solution because even the best intentions won't be much help if they are also woefully uninformed. Most marketers that we have dealt with seem to be aware of the need for some sort of legal structure for their work and yet they just don't take sufficient steps to understand their risks and cater for them. My recent diabetes diagnosis came to mind as an interesting analogy which I explore in this post.

Thoughts about legal frameworks in the near future

We attended the Deloitte Tech Trends 2013 event at the Wanderers Club yesterday. It is an annual event and we had an opportunity to hear from several Deloitte executives, including Mark White, Deloitte’s Global CTO. Although the discussion focused on technology trends and how businesses are (and can) incorporate them into business processes (the emphasis... Continue Reading →

The power of a good contract

One of my clients referred me to this video and it is terrific. Besides its opening sentiment, the video highlights the importance of a good contract and has an attorney giving his perspective. This is definitely worth watching.

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