The growing importance of online sentiment to stock markets

The notion that online sentiment is a critical risk factor, especially in the context of stock markets and share trades, is gaining momentum. Australian Dionne Lew, the CEO of The Social Executive, wrote an article for Leading Company titled “Social media: Love it or loathe it, the ASX says you can no longer ignore it” in which she highlights the increasing impact online sentiment in services like Twitter and blogs (still relevant and important after all these years) has on companies’ bottom lines, particularly in the context of stock exchanges.

Smarter sharing choices and your online reputation

When people think about online reputation management they frequently think about expression on social services like Twitter and Facebook. Equally important is the link between online sharing and reputation. Microsoft published a report last month titled "Online Reputation Management Is a Two-Way Street" which considered the impact public sharing has on reputation. The report has... Continue Reading →

Legal compliance through Online Reputation Management

Online Reputation Management (commonly referred to as "ORM") solutions are popular with companies that have social media initiatives. These solutions enable companies to monitor the social media landscape for keyword and brand mentions that they often select based on their areas of interest. Two local solutions are BrandsEye and saidWot (Disclosure: saidWot's sister company, Virtuosa,... Continue Reading →

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