The notion that online sentiment is a critical risk factor, especially in the context of stock markets and share trades, is gaining momentum. Australian Dionne Lew, the CEO of The Social Executive, wrote an article for Leading Company titled “Social media: Love it or loathe it, the ASX says you can no longer ignore it” in which she highlights the increasing impact online sentiment in services like Twitter and blogs (still relevant and important after all these years) has on companies’ bottom lines, particularly in the context of stock exchanges.
The Associated Press Twitter profile was hacked yesterday and a fake tweet about a bombing at the White House was published. The result was dramatic, the US stock market plummeted and only recovered about 10 minutes later when AP tweeted that it had been hacked and since locked its Twitter profile down.
When people think about online reputation management they frequently think about expression on social services like Twitter and Facebook. Equally important is the link between online sharing and reputation. Microsoft published a report last month titled "Online Reputation Management Is a Two-Way Street" which considered the impact public sharing has on reputation. The report has... Continue Reading →
Online Reputation Management (or "ORM") tools are remarkable marketing tools. They help provide insights into what customers are saying, virtually in realtime, about your organisation, your brand and even your competitors (well, just about anything you want to know about - you frequently get to choose parameters). I recently wrote about ORM in the context... Continue Reading →
Online Reputation Management (commonly referred to as "ORM") solutions are popular with companies that have social media initiatives. These solutions enable companies to monitor the social media landscape for keyword and brand mentions that they often select based on their areas of interest. Two local solutions are BrandsEye and saidWot (Disclosure: saidWot's sister company, Virtuosa,... Continue Reading →