First National Bank and its marketing consent problem

Innovative bank, FNB, has a consent problem. Jason Elk published a blog post over the weekend titled “FNB, what on earth are you doing to your customers?” in which he took issue with a consent mechanism FNB has been making use of or some time now. Essentially, this consent mechanism requires that customers agree toContinue reading “First National Bank and its marketing consent problem”

Google+ Pages off to a good start for consumers

Google released Google+ Pages for brands publicly last night (South African time) to much excitement on the Web. Google+ has, until now, been reserved for humans posting as themselves and Google has been criticized for not allowing brands to create pages and for insisting that users use their real names and not pseudonyms (Google seemsContinue reading “Google+ Pages off to a good start for consumers”

Tension in the direct marketing industry over opt-in requirements

The Consumer Protection Act sparked quite a bit of interest in direct marketing and consumers’ rights to opt-out of receiving direct marketing communications. It has also highlighted a tension between direct marketers and consumer orientated initiatives to protect and enhance consumer rights. Some of these initiatives have been undertaken by two industry bodies, the InternetContinue reading “Tension in the direct marketing industry over opt-in requirements”

You have already opted in to Facebook’s facial recognition feature

News that Facebook has rolled out its facial recognition technology to users outside the United States caused considerable consternation. This facial recognition technology is being used to enhance Facebook’s photo tagging feature by enabling users to tag friends a couple times in photos and have the software find their friends elsewhere in other photos. AccordingContinue reading “You have already opted in to Facebook’s facial recognition feature”