Processing, personal information and direct marketing under POPI

Consent, while critical, just scratches the surface of the Protection of Personal Information Bill. There is a lot more to the anticipated Protection of Personal Information Act and, in this post, I'd like to give you an overview of two further important terms used in the Protection of Personal Information Bill, namely "personal information" and "processing".

Privacy in a nutshell, a guide

Update (2012-06-11): I recently spoke at the Permission Based Marketing Conference in Cape Town and captured this overview I gave of privacy law as well as a few thoughts about the definition of "consent" in the 7th draft of the Protection of Personal Information Bill. I thought the privacy law overview would complement this guide... Continue Reading →

Zappon, coupons and the Consumer Protection Act

Zappon, a South African coupon site and competitor to the likes of Groupon and Wicount, launched this week to some excitement on Twitter. Coupons are pretty hot commodities these days and coupon site valuations have soared with Groupon famously being valued recently at $6 billion. The phenomenon is global and it is increasingly competitive. Zappon,... Continue Reading →

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