Planning for the Protection of Personal Information Act is not a small endeavour and taking shortcuts to preserve current business models may turn out to be disastrously short-sighted in the year or two ahead. My colleagues may be correct in their approach and their clients may be able to adopt a relatively liberal interpretation of the Protection of Personal Information Act and its implementation. I have a different take on how the Act will apply, especially given its broader role as substance for the Constitutional right to privacy. Going beyond the Act's interpretation and application by the proposed Regulator and Courts, the risk of being too careless with consumers' personal information could have even more dire consequences for brands than legal non-compliance.
Instapaper's creator, Marco Arment, made a good point on his blog about permissions and your phone's address book in the wake of the Path privacy controversy. It probably came as something of a surprise to many users that their iPhones are habitually handing over their address books to a variety of social services we use... Continue Reading →