Consent, while critical, just scratches the surface of the Protection of Personal Information Bill. There is a lot more to the anticipated Protection of Personal Information Act and, in this post, I'd like to give you an overview of two further important terms used in the Protection of Personal Information Bill, namely "personal information" and "processing".
The Protection of Personal Information Act is going to have a radical impact on the direct marketing industry and a number of direct marketing businesses are going to shut down because they won’t be able to adapt and remain viable, especially if they don’t take action right away. If you don’t have a direct marketing business that is already based on a truly consensual business model (bearing in mind the consent model in the Protection of Personal Information Bill), you simply can’t afford to waste any more time.
Background The popular mobile and multi-platform messaging service, WhatsApp, was investigated recently by the Office of the Privacy Commissioner of Canada and the Dutch Data Protection Authority for apparent violations of Canadian and Dutch privacy laws. The investigation found a number of violations and the Canadian Privacy Commissioner released an update on 28 January 2013... Continue Reading →
Paul is going to present at the Mobile Show Africa 2012 on 11 September 2012 at the Sandton Convention Centre. It is a thorny subject and the direct marketing industry is in a state of flux at the moment as we wait for the Protection of Personal Information Bill to proceed through Parliament and balance... Continue Reading →
Update (2012-06-11): I recently spoke at the Permission Based Marketing Conference in Cape Town and captured this overview I gave of privacy law as well as a few thoughts about the definition of "consent" in the 7th draft of the Protection of Personal Information Bill. I thought the privacy law overview would complement this guide... Continue Reading →
TechCentral published an article by Richard Mullins, titled "Data, the hidden treasure in publishing" which raises a number of important issues. The premise of the article and the challenge facing publishers is nicely summarised in these two paragraphs in the article: Their biggest hope of making money lies in unlocking the value of the reams... Continue Reading →
When people think about online reputation management they frequently think about expression on social services like Twitter and Facebook. Equally important is the link between online sharing and reputation. Microsoft published a report last month titled "Online Reputation Management Is a Two-Way Street" which considered the impact public sharing has on reputation. The report has... Continue Reading →
Instapaper's creator, Marco Arment, made a good point on his blog about permissions and your phone's address book in the wake of the Path privacy controversy. It probably came as something of a surprise to many users that their iPhones are habitually handing over their address books to a variety of social services we use... Continue Reading →