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Free downloads, newsletter subscriptions and irate consumers

I received a query today about a fairly common promotional offer found online. The way the offer typically works is that a website visitor is offered a free download, typically a guide, information ebook or some other handy document, in exchange for opting into an email newsletter which is then used to market the websiteContinue reading “Free downloads, newsletter subscriptions and irate consumers”

Posted byPaul JacobsonMarch 2, 2011Posted inconsumer protectionTags:bundling, consumer protection act, email newsletter, promotions

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