Brands, accurate facial recognition and why transparency is critical

Introducing accurate facial recognition into the mix potentially removes the need for you to tell Facebook (or a future Facebook connected site or app) who you are before your data is shared and your experience modified. All you will need to do now is show up and let a camera see you long enough to capture a reasonably clear image of your face. From there you will be identified, placed into a particular context and things will happen. As a brand, there are some interesting opportunities. Imagine your guests arrive at your event and, instead of relying on guests to manually check in, a webcam at the door connected to your Facebook Page recognises the guests as they arrive and posts an update in your stream sharing their arrival. This isn't happening yet but it is very possible. 

Defamation law’s chilling effects on social media

If you look to recent cases, you generally see this issue arising in the context of politicians and sports personalities whose indiscretions are published online (usually Twitter) and disseminated rapidly. Embarrassed plaintiffs and applicants approach courts, indignant, and seek to silence the debates and expressions of schadenfreude. The courts, applying the law as they understand it to this new medium, grant orders which sometimes just seem to be out of touch with new realities. What concerns me about these cases is that simply applying these legal principles to this new, unprecedented landscape can, and often does, have a chilling effect on freedom of expression. 

Reputation and social marketing: the legal stuff

I spoke at the Marketing Legislation Seminar in Rosebank this morning. My topic was basically online reputation management and related legal principles and issues. This area seems like something of a fuzzy marketing thing but the more I look into it the more it becomes an organisational imperative with serious legal ramifications. I've mentioned the... Continue Reading →

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