The notion that online sentiment is a critical risk factor, especially in the context of stock markets and share trades, is gaining momentum. Australian Dionne Lew, the CEO of The Social Executive, wrote an article for Leading Company titled “Social media: Love it or loathe it, the ASX says you can no longer ignore it” in which she highlights the increasing impact online sentiment in services like Twitter and blogs (still relevant and important after all these years) has on companies’ bottom lines, particularly in the context of stock exchanges.
I was asked to present at the 2012 VOASA Conference in Durban and I thought I would share my presentation slides and a few other relevant links and materials with you, my readers and clients, as well as the conference delegates in this post. The two other lawyers presenting at the event were asked toContinue reading “Privacy, reputation and vacation ownership”
I spoke at the Marketing Legislation Seminar in Rosebank this morning. My topic was basically online reputation management and related legal principles and issues. This area seems like something of a fuzzy marketing thing but the more I look into it the more it becomes an organisational imperative with serious legal ramifications. I’ve mentioned theContinue reading “Reputation and social marketing: the legal stuff”
I noticed that what companies were talking about started to change towards the end of 2010. I noticed that companies were talking to me about how they can best manage the inevitable risks their employees pose as more and more employees embrace and use social media services like Twitter. What I found especially interesting wasContinue reading “Smart companies are embracing innovative legal solutions”