POPI compliance is a steep, uphill climb for direct marketers

The Protection of Personal Information Act is going to have a radical impact on the direct marketing industry and a number of direct marketing businesses are going to shut down because they won’t be able to adapt and remain viable, especially if they don’t take action right away. If you don’t have a direct marketing business that is already based on a truly consensual business model (bearing in mind the consent model in the Protection of Personal Information Bill), you simply can’t afford to waste any more time.

The Facebookification of Instagram’s Terms of Use

Update (2012-12-21): Instagram has published a revised version of the Terms of Use. You can read about the changes in our follow-up post. Instagram announced changes to its Terms of Use and Privacy Policy in an innocuous blog post on 17 December 2012: Our community has grown a lot since we wrote our original termsContinue reading “The Facebookification of Instagram’s Terms of Use”