Digital agencies that skimp on legal are negligently exposing themselves and their clients to substantial claims

Catch the highlights: I’ve noticed an alarming trend with many digital agencies and the account managers responsible for advising their clients on their digital marketing initiatives: they view legal frameworks as something akin to the undercoat on a wall. It seems to be a good idea although it’s better to keep it thin, hidden awayContinue reading “Digital agencies that skimp on legal are negligently exposing themselves and their clients to substantial claims”

Smart companies are embracing innovative legal solutions

I noticed that what companies were talking about started to change towards the end of 2010. I noticed that companies were talking to me about how they can best manage the inevitable risks their employees pose as more and more employees embrace and use social media services like Twitter. What I found especially interesting wasContinue reading “Smart companies are embracing innovative legal solutions”

Are digital agencies ignoring legalities at their client’s expense?

Digital agencies are expanding and innovating at a rapid pace to take advantage of the increasing demand for their services. This morning’s news about the Brandsh, Cambrient and Stonewall+ merger to create Native is a pretty clear sign of the local digital agency ecosystem’s development and perhaps even its maturation. It also reminds me that,Continue reading “Are digital agencies ignoring legalities at their client’s expense?”