Useful materials for the 2012 ITWeb Social Media Summit

As we mentioned previously, Paul is presenting at the ITWeb Social Media Summit which runs from 14 to 16 August 2012. We’ve just published a page titled “The 2012 ITWeb Social Media Summit” with details of our contribution to the event, ways to follow the event as well more information about the event itself. WeContinue reading “Useful materials for the 2012 ITWeb Social Media Summit”

Upcoming Event: Social Media Policy Workshop at the ITWeb Social Media Summit

Need to develop/implement a social media policy? Book for Social Media in the Workplace 101 workshop @pauljacobson WebTechLaw #ITWebSocial — ITWeb Events (@ITWeb_Events) June 6, 2012 //platform.twitter.com/widgets.js I’m speaking and presenting a workshop on social media policies and related topics in the workplace at the ITWeb Social Media Summit in mid-August at The Forum inContinue reading “Upcoming Event: Social Media Policy Workshop at the ITWeb Social Media Summit”

Legal compliance through Online Reputation Management

Online Reputation Management (commonly referred to as “ORM”) solutions are popular with companies that have social media initiatives. These solutions enable companies to monitor the social media landscape for keyword and brand mentions that they often select based on their areas of interest. Two local solutions are BrandsEye and saidWot (Disclosure: saidWot’s sister company, Virtuosa,Continue reading “Legal compliance through Online Reputation Management”

Social media policies are not big sticks

A number of people have spoken to me about their need to implement a social media policy and what I have found is that many of those people are unsure what this “social media policy” really is and what it is intended to achieve. They recognise a need for this document and want to haveContinue reading “Social media policies are not big sticks”

Why our obsession with Facebook should matter to you

I just noticed this on Mashable and thought I would share it with you. There are some pretty interesting statistics which are worth bearing in mind when developing an approach to Facebook as a marketing channel as well as developing your approach to your employees’ social media use, whether that be through a social mediaContinue reading “Why our obsession with Facebook should matter to you”

Social Media Governance

One of my friends pointed out this interesting presentation about Social Media governance. These slides highlight some important issues companies should bear in mind as they explore social platforms or launch their own initiatives. Ragan Social Media Governancehttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ragansocialmediagovernance-100301174554-phpapp01&rel=0&stripped_title=ragan-social-media-governance&userName=fibonaccidesign View more presentations from The Fibonacci Design Group, LLC. I found these slides pretty useful from aContinue reading “Social Media Governance”

Lessons from the digital communications and PR industry

I was invited to attend a breakfast with Text 100‘s CEO, Aedhmar Hynes this last Friday, where Hynes first presented to a group of marketers and country heads of multinationals about how she sees social media fitting into digital communications and public relations generally. She also spoke about trends she has been monitoring. Aedhmar HynesContinue reading “Lessons from the digital communications and PR industry”