Love and social media, according to Cerebra

I came across this great little post titled “love and social media …” stating some of the fundamentals of a social marketing strategy and how best to interact with clients online. It is worth reading and was written by Lloyd Wybrow over at Cerebra and I particularly like this paragraph: Social media can be dauntingContinue reading “Love and social media, according to Cerebra”

Social media policies are not big sticks

A number of people have spoken to me about their need to implement a social media policy and what I have found is that many of those people are unsure what this “social media policy” really is and what it is intended to achieve. They recognise a need for this document and want to haveContinue reading “Social media policies are not big sticks”

Why our obsession with Facebook should matter to you

I just noticed this on Mashable and thought I would share it with you. There are some pretty interesting statistics which are worth bearing in mind when developing an approach to Facebook as a marketing channel as well as developing your approach to your employees’ social media use, whether that be through a social mediaContinue reading “Why our obsession with Facebook should matter to you”

Smart companies are embracing innovative legal solutions

I noticed that what companies were talking about started to change towards the end of 2010. I noticed that companies were talking to me about how they can best manage the inevitable risks their employees pose as more and more employees embrace and use social media services like Twitter. What I found especially interesting wasContinue reading “Smart companies are embracing innovative legal solutions”

Social Media Governance

One of my friends pointed out this interesting presentation about Social Media governance. These slides highlight some important issues companies should bear in mind as they explore social platforms or launch their own initiatives. Ragan Social Media Governance View more presentations from The Fibonacci Design Group, LLC. I found these slides pretty useful from aContinue reading “Social Media Governance”

Internet and the Law – a short course you should consider

Update: GetSmarter is offering readers and subscribers and my followers a 10% discount on the course fee. Register on the site and use the promo code “pauljacobson” when you sign up if you would like to take advantage of the discount. I’ve been asked to be the course convener for a pretty course beingContinue reading “Internet and the Law – a short course you should consider”

The trouble with children these days

I’ve written about the importance of terms of use and privacy policies online a number of times and the contractual nature of those documents. They form an important part of a site’s contractual framework that governs access to and use of a site. Although most people don’t take the time to read those documents, whenContinue reading “The trouble with children these days”