When it comes to privacy, two key success factors are transparency that engenders trust. Responsible data processing is how you move from transparency to trust. I wrote an article about this which I published on LinkedIn (it was also published on MarkLives) which I titled "Trust is more important than sales". You may find it... Continue Reading →
Introducing accurate facial recognition into the mix potentially removes the need for you to tell Facebook (or a future Facebook connected site or app) who you are before your data is shared and your experience modified. All you will need to do now is show up and let a camera see you long enough to capture a reasonably clear image of your face. From there you will be identified, placed into a particular context and things will happen. As a brand, there are some interesting opportunities. Imagine your guests arrive at your event and, instead of relying on guests to manually check in, a webcam at the door connected to your Facebook Page recognises the guests as they arrive and posts an update in your stream sharing their arrival. This isn't happening yet but it is very possible.
Google makes a number of people nervous when it comes to personal information and has made its share of mistakes. That said, Google has also made significant strides in giving its users greater control over their personal information on its servers. While users have a pretty good idea what personal information Google has collected from... Continue Reading →