A quick note about the Cell C rebranding and ™

The Cell C rebranding has sparked a furious debate about the merits of the new logo as well as Cell C's campaign involving Trevor Noah. In critiquing the new logo a number of people, myself included for some inexplicable reason, confused the significance of the ™ symbol with the ® symbol and have referred to... Continue Reading →

August 20, 2010

Cell C and its new logo: trade marks and copyright

Cell C recently revealed its new logo at a press conference in Johannesburg. According to its press release: At a press conference in Johannesburg yesterday, Cell C which for the past nine years has been associated with a red logo and spotted “C”, revealed a refreshing new black and white logo with the “C” in... Continue Reading →

August 9, 2010

Up ↑